Our client, Amy Pepin, started a professional organizing business 15 years ago for moms to help declutter their homes and make their lives more smooth and efficient.  She wanted to expand her outreach, teach moms her organizing tactics, increase her income and grow her online business. 

So, Amy did what many entrepreneurs think they should – she became active on social media. But her efforts were not paying off.

“I was putting my content on social media and spending all this time online. I had about 300 followers but was making no money. It was such a time suck without the monetizing and I just didn’t know how to make it profitable.” 

Amy P. 

Meanwhile, Amy had hundreds of hours of organizing and decluttering content just sitting around collecting dust. She wanted to convert it into digital courses and DIY programs for her clients.

SE Consulting helps moms build digital businesses that make an impact and skyrocket their income. When Amy came to us, we knew she was sitting on a goldmine of content – and we developed a plan to make it go to work for her. 

We built a sales funnel and created a strategy that aligned with Amy’s goals. Our solution? We advised a low ticket, self-liquidation offer (SLO) for a $37 course with a $9 order bump. Based on our projections, the SLO would not just break even but would be highly profitable. 

As we worked our magic, we wrote the copy for the sales page, hired a designer, helped Amy organize her content, set up all her tech, and helped put the entire package together in a course platform. 

To complete the plan, we created a Facebook ad strategy, wrote the copy, and selected the appropriate ad images. And now we run, strategize, and optimize the ads on a daily basis.