My client, Jennifer Penney, is a personal trainer and postpartum fitness coach for moms, specializing in pelvic floor rehab and rebuilding core after birth. She had an established online fitness business but was struggling to sell her high-ticket programs and monthly membership. 

She did what everyone told her to do — amp up her content! But the stress of constantly churning out content that didn’t convert to sales had her ready to quit her membership model and sell a DIY fitness program instead.  

“I was so unfocused and I had tried so many different things. Nothing was working. I felt super frustrated and ready to throw in the towel.” – Jennifer P.

Jenn approached me with a need for a cash injection and a warm audience to sell her higher ticket coaching packages to. I knew my proven Fit to Profit method could overdeliver on both!

SE Consulting helps moms and fitness professionals build digital businesses that make an impact and skyrocket their income. 

With her library of fitness videos, Jennifer already had the depth of content she needed for us to get started right away. We got to work building a sales funnel and strategy that would meet Jennifer’s goals: A low ticket, 4-week intro fitness program for postpartum moms. 

We approached this project using my proven step-by-step Fit To Profit System, broken down into 4 actionable phases:

Phase 1: Content — We mapped out the fitness program using her video and PDF content and priced it at $37. We also included my secret-sauce method for creating a super easy addition to the program, which adds free money to Jennifer’s bottom line.

Phase 2: Tech — We set up the tech Jennifer needed for a funnel, from sales page to course delivery.  In addition, we set up and activated her cart, order bump, checkout page, thank you page, emails, and the course delivery platform. With our super simple course platform recommendations and walk-throughs, plus Suzie’s daily assistance, Jennifer was able to handle all the tech herself without hiring an epensive developer or designer.

Phase 3: Sales Assets: Jennifer used my proprietary, high converting sales page system and plug and play templates to create her sales copy and design the entire long form sales page. She had my  step-by-step plan on how to create a highly engaging and click-generating sales page that would convert her ideal client. I reviewed her sales page every step of the way, giving her edits and tips to make it better and better until we had it perfect! 

Phase 4: Marketing — We started with an organic launch to her then-current list and Facebook group. Using Suzie’s profitable launch email strategies, Jennifer had her email and social media launch, calendar, bonus, live videos, and final cart close push mapped out, locked, and loaded!